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Published on January 2nd, 2018 | by Art News

Can Your Business Accommodate Parents? The Hidden Potential Offered By Indoor Soft Play Equipment


You’re proud of your business. You have a strong digital marketing campaign in place to catch customers’ attention and get them talking. You put a great emphasis on quality and timeliness to encourage repeat visits. You do pretty much everything in your power to make sure you have something unique to offer. But physical business spaces haven’t been replaced. How is your building standing out from the competition? Playground ideas may seem like a stretch if you’re selling other products and services entirely, but they could hold a world of potential for the customers that come through your front doors.

Physical health and mental health is more discussed than ever. That’s because the downside to easily accessible technology is the increased risk of childhood obesity, diabetes and cardiovascular disease. Many parents today are worried about their children not getting the exercise they need to grow up healthy and strong, especially when their busy working schedules put them in a poor spot to address that need personally. Installing playground equipment at your place of business can offer busy parents a means of keeping their children busy while giving them the physical activity they’ve been lacking.

The American Heart Association regularly studies the positive effect of exercise on the human heart. Children are recommended to engage in at least one hour a day of moderate physical activity, which can be playing soccer, jogging or participating in gymnastics. This significantly reduces a child’s risk of developing cardiovascular disease or diabetes, both debilitating conditions that are made worse by age. According to the Kaiser Family Foundation, children between the ages of eight and 18 spend nearly five hours every day watching television in various formats.

Just how bad is it? It’s estimated by the Sports And Fitness Industry Association that less than one-third of American children fit the classification of ‘active to a healthy level’. This means the bare minimum of 25 minutes of high-calorie physical activity three times per week isn’t reached. Children who spend over four hours per day watching movies or shows are more likely to be obese than those that have a more strict schedule in place. Overall, two-thirds of parents these days worry their children are spending far too much time on electronic devices. What do indoor playground ideas offer this rampant concern?

Good daycares are hard to come by. When parents are always on-the-go, playground ideas can be a lifesaver. Recent research has shown positive predictions for young children exercising just 25 to 30 minutes a few times per week — over $60 billion in medical costs and lost wages could be reduced over the course of their lifetimes, with over one million youths in much better health overall. As you can see, the function of commercial indoor playground equipment is only going to get higher from here. One-third of all American families will spend at least 20% of their income on daycare or babysitter services.

Indoor playground equipment is designed to compliment your business space while providing customers a regular outlet for their busy schedules. Jungle gyms and slides can offer some fast activity, while squishy mazes and ball pits can give younger children something to do while waiting for their parents to finish conducting business. Safety guides can be posted nearby and most indoor soft play equipment is designed to be easily cleaned and put away when needed. Give your business another appealing element this year by addressing a common concern. Parents, kids and customers without children will thank you!

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