Published on August 11th, 2014 | by Art News
Four Facts About the Impact of Online Video on Search Engine Optimization
More and more marketing professionals and SEO companies are realizing the huge number of advantages that digital video productions can have on an SEO campaign. In fact, some 81% of marketing executives have adopted video marketing into their ad campaigns.
So if your company hasn’t yet incorporated video for SEO into its online marketing campaign, there has never been a better time to do so — because video has quickly become the most effective way to get your website to the top of Google’s search engine results.
For more evidence of how web video productions are changing the way SEO works, take a look at these four amazing facts:
1. Google loves video: It’s a well-known fact that Google’s algorithm favors links with video and images over traditional text-only entries, consistently ranking the former on the first page of search engine results. Statistically speaking, websites with web video productions are actually 53 times more likely to be organically ranked on the first page of a search query than websites without video.
2. Video increases brand awareness: In addition to helping your site reach the top of Google’s search engine results, creating high-quality video content helps keep customers engaged and interested in what your company has to offer. And did you know that people who view web video productions before going shopping are 174% more likely to buy something than those who didn’t? That statistic speaks for itself.
3. Videos encourage conversation: If you have a social media account of your own, you likely understand the fact that people love sharing video and talking about it with their friends online. By creating content that’s funny, entertaining and interesting, your company can be among companies like Dove and Procter and Gamble that have made viral videos from their advertising campaigns.
4. Video marketing is the future: In just five years, many experts have predicted that video marketing will account for a third of the world’s advertising spending. And with the facts presented above, it’s no surprise that more and more marketers are looking to web video productions as a way to reach customers. Continue.