Published on March 27th, 2016 | by Art News
Get More People to Your Event with These Tips
If you plan events, you know how stressful it can be. You want a lot of people to attend but even the best concert or show may not get the crowds you want or expect. Although people are attending big scale events more than in the past — since 2011 the capacity at music festivals has quadrupled — it is hard to guarantee your event will be full. Ticket agencies and professional event planners have tips and tricks to attract more people to their events.
Tips to Selling Out Your Event:
- Offer discounts to people who buy their tickets early. This is such a good idea that most events have discounted pricing for people who buy their tickets early. Most ticket agencies offer this kind of pricing as it allows them to make money off the very natural human inclination for procrastination.
- If your event is free, it is still a good idea to require tickets. People put more value on things they have to pay for or do something for. Even for free events, it’s still a good idea to require tickets. It may sound counterintuitive, but you will have a much better turnout if people have to extend some energy and effort to attend.
- Promote the location as well as the event itself. Whether you are having a conference or a concert, you can draw people to your event by promoting both your specific event and the venue itself. For example, when promoting Surrender Las Vegas tickets, it is just as important to promote the venue, Surrender Nightclub Las Vegas, as it is to promote the individual event. Likewise, if you are holding your conference in a nice city, that may be just as much of a draw as the conference itself.
- Use social media. A lot. One post on Facebook or LinkedIn is not enough, and you can start promoting your event online months in advance. If you are putting together a conference, every time a new speaker is added, that is a new Facebook, Twitter and LinkedIn update. For business gatherings, LinkedIn is often the go-to social media site. If you are putting on a concert, you should be all over Facebook, while simultaneously tweeting every update, too.
- Consider paying for some social media ads. Speaking of social media, paying for a sponsored tweet or Facebook post can grately increase the number of people who learn about your event. Even better, Facebook’s advertising service gives you a number of tools to target your ads at a very specific demographic or group of people. Facebook ads can be bought for as little as $5. Even a tiny expenditure of just $20 can greatly increase the number of people who see posts about your event.
- Get participants to promote via their social media channels. If you are hosting a conference, have the speakers tell their friends, fans and connections about their appearance. And if you are hosting a concert, then ask all of the band members to promote the show to their contacts. If you generate enough chatter about your event, eventually the buzz will become self sustaining.
- Consider using a ticket agency. If you are expecting too many people or are planning multiple events, you should consider using one of the many ticket agencies available to you. People may look at your event differently if you use ticket agencies for your ticket sales and event registration. Not only will it make your life way easier, but it will make your event appear more exclusive and professional, which could make people more likely to attend.
- Give something to people who attended last year. Is your event a yearly or monthly happening? Open ticket purchases to previous attendees before selling tickets to the general public, or consider offering a discount by setting a special price. Make a VIP designation just for attendees of prior events.
One of the most stressful parts of planning any events is the turnout. It is one variable that is hard to nail down in advance. You can tell people, ask people, even beg people to buy their tickets early, but often people wait until the last minute to do so. Even the best events may not sell out beforehand. But if you follow these tips, then you have a real chance of increasing your attendance and ticket sales.