Published on March 12th, 2016 | by Art News
Increasing Customer Traffic is Simple With Audio Advertising
Are you a business owner looking for a new and innovative way to reach more customers? If so, it may be time for you to look into the vast world of audio advertising. Audio advertising comes in many forms, but the one commonality is that it reaches thousands of people on a daily basis. Whether you are looking to change your current marketing strategy altogether, or are just getting your business off the ground and want to make sure you are reaching as many people as possible, audio advertising can help. Here’s a bit more information about the two main forms of audio advertising:
1. Voice Over Services – When was the last time you were on the phone and put on hold? If you own a business where you you frequently place your customers on hold, it’s good to have ways to keep them interested while they wait. Studies show that 90% of callers will hang up in within 40 seconds if there is nothing but silence while they wait on hold. In contrast, if there is music while callers are on hold, they will typically stay on the line thirty seconds longer than with silence. The best way to keep callers on the phone is to give them information. When callers listen to information about your business, whether it be about upcoming events or discounts, they will stay on the line for up to three minutes longer than if they just listened to silence.
2. Radio Advertising – Today in America, radio is the second most powerful medium. Radio reaches nearly 60% of the United States population every single day and more than 90% percent of population every week. With those kinds of numbers you can probably see how radio advertising can be so incredibly beneficial to your business. Radio advertising is also great because it can be so tailored to your audience. Not only can you use audio production to develop the exact message you want, but you can also use the demographic data gathered by the radio stations in your area to determine the exact timing of your ad.
When it comes to audio production for anything from a short radio ad all the way to a product specific voiceover, you want to make sure that you choose a company with the experience to meet your needs. Look for a full service audio production company that can help you with the project from start to finish. That means helping you develop the script, hiring the talent, and delivering the final product. Giving audio advertising a shot is the best way to determine whether or not it’s right for your business.