Published on April 24th, 2014 | by Art News
The Top Four Benefits of Using Video for Advertising
As more and more people look to the Internet to find information about the best products and services in their area, it has become increasingly important to make sure your company connects with potential customers and clients on the web.
One of the most effective ways to establish a connection with Internet users is through video marketing and advertising. With the help of a video production company, it’s now easier than ever to take advantage of the many benefits that video marketing and advertisements can offer.
Here are the top four reasons why your company should be advertising with online video:
1. Video marketing is cost-effective. Traditional advertising outlets like TV, radio and print media are expensive, especially for smaller start-up businesses. However, digital video productions cost only as much as the production budget. Once uploaded to the web, a video advertisement will stay visible to users for a much longer time than it would with more traditional forms of advertising.
2. Video marketing starts a conversation. By allowing users to leave comments and feedback on video ads, your company will be able to engage potential customers in a way that has never been seen before. Establishing a real, human connection with customers will leave a lasting impression, making them more loyal to your company.
3. Video marketing develops your brand. With video production services at your company’s disposal, you will be able to create a signature visual style in your video ads that will be easy for Internet users to recognize. Video production businesses are specialized in creating high-quality content that reflects your company’s brand with every frame.
4. Video marketing leads to quantifiable results. A recent Retail Touchpoints Survey, revealed that online shoppers who viewed advertising videos before shopping were a whopping 174% more likely to make a purchase than those who didn’t. Video marketing makes it easier than ever for your company to track the impact of each video with its intended consumer audience. More on this: b-mc.ca