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Published on May 16th, 2014 | by Art News

The Top Things You Should Avoid in Your Company’s Video Marketing Campaign

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Video marketing on the web is becoming one of the most effective and affordable ways to advertise for companies and businesses of all sizes. Video advertisements engage consumers and allow them to share your ads with their friends and family on social media sites. On Twitter alone, more than 700 YouTube videos are shared each minute!

However, there are certain cliches and pitfalls that should always be avoided when working with a video production company to create your company’s video marketing content.

Here are the top four don’ts of video marketing on the Internet:

1. A lazy concept: Your company’s video marketing content will be competing for a web user’s attention with marketing videos from some of the biggest corporations and advertising agencies in the world. If you’re going to begin a video marketing campaign, make sure it is attention-grabbing and clever in its execution.

2. A long running time: Studies have shown that after the first 30 seconds of a video, audience engagement drops significantly. You have less than 30 seconds to show Internet users your company’s brand and catch their attention — by waiting too long to get to the point, they will likely move on.

3. Poor video quality: Grainy, low-definition video and poor sound make it obvious to a viewer that your company didn’t want to spend the time or money on creating high-quality video content. By hiring the best web video production company in your area, your company will be able to create high-quality video marketing content that rivals that of larger corporations.

4. An obvious sales pitch: It doesn’t matter how short and sweet your video content is — if your company’s digital video productions contain overtly obvious sales pitches, users will go elsewhere. Internet users are people looking to be entertained and educated, not pandered to for sales revenue. Continue.


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