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Published on February 24th, 2016 | by Art News

Want to Build up a Local Customer Base? Design a Foam Board Sign for Your Business

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For businesses, it is extremely important to get exposure and recognition. After all, it is the brand which creates space in the minds of the public and builds reputation and trust for your business. Many business owners choose to start off their promotional and branding campaigns with complex, layered strategies that take into account a lot of variables and involve many factors. This is all good, but, amid the ruckus, sometimes the simplest of things remain unheeded. These simple things are the grassroots of brand promotion and telling the world about your business, and are crucial to its success. As a business owner, what you need before anything else is a sign.

A business sign is what helps local people locate your place of business and associate it with your brand. You can create your own logo and customize your own signs to great effect, and this can accomplish that initial transference of your brand to budding customers. In fact, more than 30% of those people passing by would not even know the existence of your business, unless you had a sign to display. Once you create your own signs and put them up at your business location, it forms an instant connect and helps people realize and remember who you are and what you do. Design a foam board sign for your first promotional campaign, and the floodgates might open immediately.

What Signage Can Do For Your Business

Research has shown without a shadow of a doubt that more than 80% of the people who would eventually end up as your customers all reside close to your business location, within a five-mile radius. To attract local business, it is crucial that you –

  1. Clearly designate your place of business as a business location, providing visual cues about the nature of your business, and
  2. Make these visual cues interesting enough to start drawing people in.

Once you have accomplished this, half the battle is won, and the best way to do this is to design your own sign. When you design a foam board sign for your business, not only do you have complete creative control to decide on the design, color scheme and textual content, you also have an affordable, cost-effective and easily achievable way to communicate with your local target market.

Research into metrics reveals that on-site signage done right has as much value as 24 full-page newspaper ads. Signs are a powerful medium of promotion and brand consolidation, and to make the most of them you should arrive at a design that essentially emanates the character and personality of your business and business policies. One great thing about trying to design a foam board sign is that nowadays, a number of companies allow you to design them online. Custom foam board signs can be designed online with only a few clicks and the right assets and plan. You can use your own image or design a sign from scratch using ideas from preset templates and objects that these websites provide you with. Once your design is done and you are satisfied, all you need to do is go ahead and place the order. The finished sign, freshly printed, can then be delivered to your doorstep.

This incredibly easy and swift way of doing things can ensure that you end up with the right signage for your company. This, in the short-term and in the long run, can help you forge that much-needed connection with local customers, draw people in and reach success.


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